All posts by gatofelizmedia

The “how-to” video

Hello, this is Miguel. Over the years, I have watched many “how-to” videos to accomplish a technical feat or to learn how to facilitate a repair. While I was still at The MacSpa, my business partner Amy and I produced a video that showed us reviewing products. I continued making videos including several that featured the artists we showed at our space where they could talk about their process and influences.

I shot and edited support videos for some of our friends who ran film festivals as well as promos for any of our future events for workshops or appearances. I made a video that featured my old mentor and good friend’s ongoing digital art collaboration known as Sudor and began making crowd funding videos for businesses in Denver.

I had never made a “how-to” video so I decided to today. I am featuring the Liberation Kit from iFixit. I thoroughly enjoy this company’s products and business philosophy. This is why I have decided to feature them, their work, and their products as my first “how-to” video. I hope you enjoy and feel free to visit their website: ifixit.com to learn more about what they do.

Enjoy!

Social Media Films and Community Outreach

Gato Feliz Media here. As the primary maker at Gato Feliz Media, I wanted to take a few minutes to talk about Citrus View Dental. I was introduced to Eric Mee by a mutual associate who felt we shared a mutual sensibility. I had just moved into the office building here at 5 East Citrus Avenue, and had converted the space at 205 into my editing studio. I added a table for training/workshopping and hung art on my walls from working with artists at my previous business and also some dark room photography that I had made from my days working on a Graduate Studio Art degree. 
This was a great first project for Gato Feliz Media as I have been a proponent of community focused initiatives and those businesses who see community outreach as a natural extension of their place in a neighborhood. This short film was really a documentation of the community outreach that Eric Mee had not only proposed but actually accomplished. This made me even more dedicated to work on this project and make sure that I was able to provide a short film that captured the essence of what Eric Mee and Citrus View Dental, by extension, were setting out to accomplish for the community.
We shot footage over a few days and I was able to create a short piece that felt right from the very first edit. The story came through from the notes Eric gave me regarding his vision for the way we were going to visualize the procedure and from his testimonial regarding what he and Citrus View Dental set out to do with this project. All of the principal interview subjects were very natural and it was easy to have a conversation with them in regards to this short film.
Take a few minutes to see the film and see how small businesses can be instruments of change for the better of a community. Have a great week and contact Gato Feliz Media to talk about how our social media films can help you tell your small business story.
Salud,
Miguel A. Tarango, gato man

 

Visit Citrus View Dental Blog to learn more about this project and procedure.

 

gato feliz

Hello, I wanted to take this opportunity to talk about my business, gato feliz media. You may be wondering why I choose the name, gato feliz media. It has to do with the fact that the internet is for cats. I don’t think there are many in the internet zeitgeist that would dispute this fact. But mostly, the name was derived by my experiences in life. I will explain.

A few years ago, I had never “lived” with a cat. Now, I co-habit with two of these unique creatures. Growing up, my family and I never had cats. In fact, my family was mostly hostile to the idea of caring for a cat. We had cared for and lived with many types of animals over the years ranging from iguanas, turtles, chameleons, cockatiels, hamsters, snakes, fish (both freshwater and salt), dogs, anoles, etc., but never a cat.

I grew into adulthood and adopted a pug by way of a good friend. This was my first adult animal caregiving experience, meaning, this animal and I were now co-dependent roommates.  This little pug came into my life at a time when I needed her more than anything. She really saved my life and I am indebted to her. It was during this time that I met my wife to be, who co-habited with two cats.

A few years before I met my wife, I was the co-founder of a small business in Denver, Colorado. This was an idea that had been stirring about in my head for several years and I had met a group of people that I felt were prime to brainstorm this business. We would bring a boutique experience to our clients and offer expert training and advice. While we were defiantly an Apple product support business, we always attempted to offer the best multimedia advice and began producing commissioned work by way of branding, book design, and videography. We also repaired and maintained Macs of all shapes and sizes as this was a popular service.

Soon after my wife and I were married, she was offered and took a job in Southern California with California State University. My clients, friends, and colleagues immediately asked – “What will happen with The MacSpa?” I knew that this business would be fine in the capable hands of my business partner. It was with this confidence and my chance at hitting the “life” reset button, that my wife and I packed up the two cats and made our way out west to Cali-4-NI-A to settle in Redlands.

Once settled, several of my wife’s colleagues asked me what I would for work out here. The more I spoke about my former life and the former business that I was a part, the more I missed the fulfilling work I did at The MacSpa and truly helping people. After taking a short video consultation job at Cal State, San Bernardino, I decided to embark on my next venture: a Mac consultation business where I could focus on my love of time based story telling via video.

My former business partner asked me once, “Where do you want to be in the FUTURE?” To that I answered, “I need to be around film and video in any shape or fashion.” Now that I have opened gato feliz media, I am proud to say that I am around this environment. I also love the fact that I am so close to Hollywood and that I now see many films as a unique representation of a place called California.

I still love helping people learn their devices which is why I still plan on being a Macintosh, iPhone, and iPad consultant. There is so much to learn when it comes to these devices and I have gleaned much joy from using my iPhone and iPad as content creation devices for photography, video, and music. Even at The MacSpa, we offered workshops on using these devices at various film festivals (Festivus, Laugh Track, Voices International Film Festival) and even science fiction festivals like Starfest in Denver.

I hope this helps explain a bit more about why I am here and why gato feliz media exists. Please contact me today to learn about getting the most our of your Mac, iPhone, and iPad or to talk about the videography services offered. Taking a cue from The MacSpa, I have even included the home visit as part of the business offerings. I hope to hear from you soon! Miguel